Travel
My Trips | Itinerary Sharing App
The itinerary creator for spontaneous travelers. Automatically generates shareable travel timelines from photos and location data, saving 85 minutes per trip.
AI, Native Mobile App, etc.
Challenge
Spontaneous travelers aged 18-30 were spending nearly 2 hours reconstructing their trip details when friends requested recommendations. With 75% of details forgotten within a week and users toggling between multiple apps, the process was frustrating and time-consuming. The challenge was to automate travel documentation while maintaining the spontaneous nature of unplanned trips.
Results
Through extensive user research with 30 participants and iterative design testing, I created an automated journaling solution that reduced trip sharing time by 94% (from 90 minutes to 5 minutes). The app saw 93% user adoption in testing, with automated timeline generation becoming the most utilized feature. Privacy controls and manual override options helped drive high engagement rates among privacy-conscious users.
94%
93%
75%
Process
Working cross-functionally with an iOS dev team, I conducted 8 in-depth user interviews, ran card sorting sessions with 12 participants, and analyzed competitor offerings. This research informed my design of a privacy-first automated system that combines camera roll photos with location data. After identifying key drop-off points, I implemented daily review prompts and one-tap sharing to reduce user friction.
Learnings
Through iterative design and user feedback, I discovered the critical balance between automation and user control. Early designs were too dense with information, leading me to simplify the UI for better engagement. I also learned that passive data collection significantly impacted battery life, requiring me to optimize the location tracking approach. Building trust through clear privacy controls proved essential for user adoption.
